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Sara Franczyk is the founder of ZYK, a music marketing company based in Toronto that provides artists with social media, digital marketing, advertising and playlisting consulting. Originally from Winnipeg, Sara began her career interning for Manitoba Music and then moved across the pond to Liverpool UK to attend the Liverpool Institute for Performing Arts, specializing in music management and digital marketing. One of Sara’s greatest music moments was meeting Paul McCartney at her graduation! After gaining further work experience at UK artist management companies as well as Sony Music Canada, she made the full move to Toronto to work with Dale Speaking in radio promotion and digital marketing. After 3 years, Sara decided to expand her work in music marketing and founded ZYK to focus on building the careers of both independent and signed artists.